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the more you know, the less you need

we offer the very best in sustainable, long lasting pieces that will protect your baby and future generations.

the environmental impact of every element of our supply chain has been carefully considered, and our pieces are handmade in wellington, new zealand using ethically sourced and sustainable materials. 

if you want to know more about any aspect of our production, please ask - we love transparency.

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founder, dee johnston

heirloom quality

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new zealand baby sleeping bag sleepsack swaddle blanket merino organic

a gift for you

our pieces are carefully packaged using recycled and reusable materials, and are sent in compostable mailers. our care instructions can be found on our website - and we like to start you off on the right foot with an ecostore gift.

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happy customers

'loved opening my package! i think the top is one of the most beautiful things i've ever owned, and the baby hat fits perfectly.'

- Gina Miller